When evaluating concepts, the smallest detail can mean the difference between a winning concept and one that goes back to the drawing board.

So, when detail is key, MRSI’s Concept Highlighter^SM makes it easier than ever to understand the specific words, phrases or visuals that are liked or disliked by consumers. You can also measure purchase intent, believability, and more, all in a visual experience that is natural and engaging for both respondents and for you.

How does Concept Highlighter work?
We’ve developed Concept Highlighter to provide an easier, more natural way for respondents to react to product concepts.

Respondents read the concept online and click on elements (words, phrases, or pictures) that influence their decision on whether or not to purchase the product presented.

Which of the following words, phrases, or pictures makes you want to buy this product?

Responses using Concept Highlighter provide more clarity than typical open-ended questions and are more closely tied to the actual concept since reactions are noted on the concept itself.

Concept Highlighter helps you determine:

• Specific likes and dislikes
• Purchase intent
• Believability
• Improvement areas
• More!

Concept Highlighter provides a more visual experience for you as well with results clearly presented on the concept(s) themselves, making it easier than ever to determine if your concepts have the winning characteristics necessary for lasting product success!

Summary of Results

Concept Testing Experience
As a leader in concept testing, we test 100’s of concepts each year across categories from food and beverages, baby products, personal care, clothing, and drugs to financial services, and more.

As part of MRSI’s collection of product development research services, we offer ConScan^SM for online concept screening and ConSelect^SM for your online concept testing needs.

Online Research Expertise
MRSI has extensive online research experience, completing over ½ million online surveys for over 1,500 studies in the past few years using our Online iN-Site interviewing technology which is the primary data collection method for ConScan and ConSelect. What’s more, we’ve helped many long-standing concept testing clients transition from traditional methods such as mall intercept to online testing for its cost savings and faster results.

Why MRSI?
If you've used our services before during other phases of product development, then you know you can count on us to deliver the same quality results throughout your entire product development process. If you're new to MRSI, consider this: Since 1973, we delivered on our promises. That fact is best reflected in our clients' loyalty, with long-term partnerships dating back to our founding and referrals from satisfied clients generating the majority of our new business.

Find out More about Concept Highlighter
To learn how MRSI's Concept Highlighter can help you more easily determine the impact of your concepts contact us at 513-579-1555 or use our online form to quickly request additional Concept Highlighter information today!

Design and Development by Matschca Design, Inc.
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Copyright 2003 Marketing Research Services, Inc.

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