Identifying winners. That's what ProSelectSM, MRSI's online product testing solution, is all about. As you know all too well, product development is a complex, high-stakes process filled with questions that require actionable answers.
- Is my product as good as I think it is?
- Does it have strong consumer appeal?
- How well does it perform in real-world conditions?
- Does my product offer meaningful advantages versus the competition?
- What areas need improvement?
- Does my product deliver on its promises?
And since the decisions resulting from answers to these questions can mean the difference between success or failure, it's crucial to base them on sound marketing research.
As part of MRSI's collection
of product development research services,
ProSelect can provide the answers. Our experienced
researchers will partner with you to conduct
online product testing using ProSelect that provides
the guidance necessary to keep you ahead of your competition
by helping you develop or refine winning products that
consumers want to buy.
ProSelect Product Testing Applications
MRSI's ProSelect online product testing can help you:
- Determine competitive advantage
- Determine consumer appeal
- Understand real-world performance
- Monitor product quality across manufacturing facilities
- Measure product aging effects
- Identify and test cost reduction strategies
- Determine best performing line extensions
- And More!
Product Testing Experience
As a leader in product testing design and the use of advanced analytical techniques to maximize learning from product testing, we test 100's of products each year across product categories including:
- Breakfast cereal
- Fruit Snacks
- Cookies
- Crackers
- Snack bars
- Cereal bars
- Snack foods
- Pastries
- Beverages
- Pasta sauce
- Condiments
- Frozen foods
- Refrigerated meats
- Shampoos
- Conditioners
- Deodorants
- Lotions
- Skin care products
- Sunscreen
- Intimate Apparel
- And more!
And, as a full-service research firm, we have the capability
to conduct all research design and analytics in-house
for maximum security and flexibility.
Online Research Expertise
Our primary data collection method for ProSelect is
to test each product online using our Online
iN-Site interviewing technology. MRSI has
extensive online
research experience.
In fact, we've completed over one million online surveys for over 1,500 studies in the last few years. What's more, we've helped many of our long-standing product testing clients smoothly transition from traditional methods such as mail intercept to online product testing for its cost savings, convenience, and faster results.
Check out the options our iResearch®
online research technology and technical expertise
offer for your online product testing needs.
Online Product Testing versus Traditional Product Testing
ProSelect online product testing has many advantages versus traditional product testing methods, giving you more bang for your valued research dollar.
- Faster results - surveys available 24/7 and results monitored as they
come in
- Convenience - you ship products to a central
MRSI facility instead of malls across the country
- Lower price - data collected online and higher
response rates mean fewer recruited respondents and
a smaller number of products required for each test
MRSI's Online Product Testing Process
MRSI typically recruits a representative sample of category
users online that is large enough to achieve 200 evaluations
of each product. Your products are shipped to MRSI's
centralized facility where we then send them directly
to qualifying consumers as they are recruited. Once
consumers use the product in their homes, they are invited
to participate in an online survey available 24/7.
Through ProSelect's primarily monadic
testing technique, consumers are asked to:
- Provide open-ended likes and dislikes about the product
- Rate the product overall
- Rate the product on key attributes
ProSelect's highly repeatable, standardized
process means each product is tested in exactly the
same way every time. Plus, with immediate online access
to key study results you get your results faster than
with traditional product testing methods.
Additional Product Testing Options from MRSI
ProSelect can accommodate your differing research needs. Although we typically use online, monadic product testing, other options are available. We can also conduct:
- Paired-comparison product tests
- Sequential monadic product tests
- Protomonadic product tests
And, if online recruiting is not appropriate for your products, recruiting can also be done via:
Frozen Product Testing
ProSelect can also be used for frozen product testing. MRSI has the capability to pack and ship frozen products from one centralized facility as well. All products shipped from our facility to recruited consumers are sent overnight using dry ice and insulated coolers.
Why MRSI?
If you've used our services before during other phases
of product development, then you know you can count
on us to deliver the same quality results throughout
your entire product
development process. If you're thinking
of using our services for the first time, consider this:
Since 1973, we delivered on our promises. That fact
is best reflected in our clients' loyalty, with long-term
partnerships dating back to our founding and referrals
from satisfied clients generating the majority of our
new business.
Find out More about ProSelect Online Product Testing
To learn how ProSelect can help you identify or fine-tune
your next winning product, contact us at 513-579-1555
or use our online form to quickly request
additional ProSelect information today,
before your competitors do!
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and Development by Matschca
Design, Inc.
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