Traditional in-store or in-person
product testing offers rich results about product demand,
changes in packaging, pricing, features, and labeling
to name a few yet it can be costly, time-consuming,
and logistically challenging.
How can you get those same results
while avoiding the restrictions of traditional in-store
and in-person research? Try Online Virtual Shopping
from MRSI.
How does Online Virtual Shopping
work?
The Online Virtual Shopping application used by MRSI
is a rich media application that provides respondents
a 3D virtual shopping experience designed to simulate
a store shelf.
MRSI integrates Online Virtual Shopping
into our ProSelectSM
online product testing and and ConSelectSM
online concept testing solutions.
Benefits of Online Virtual Shopping
versus in-store or in-person marketing research include:
- Easier logistics
We
display a virtual store shelf, giving the respondent
a budget and time limit
- Lower Price
- Faster Results
- Ability to test in more markets
- Ability to reach broader geographic base of respondents
This type of interactive visual testing
allows respondents to:
- Select among competing products
Individual
products may be examined and added to the shopping
cart
This
interactive shelf module is powered by Delvinia
Data Collection, Inc.
- View product details more closely (including price)
- Place products in a shopping cart for purchase
Plus research shows studies using visual
testing are more engaging for respondents and have increased
participation and completion rates.
MRSI’s Online Virtual Shopping application
is ideal for:
- Concept and Product Testing
- Price Point Evaluation
- Package Testing
- Label Testing
- Feature Testing
- And More!
Concept and Product Testing Experience
As a leader in concept testing and product testing,
we test 100’s of products each year across categories
from food and beverages, baby products, personal care,
clothing, and drugs to financial services, and more.
As part of MRSI's
collection of product development research services,
we offer ConSelectSM
for your online concept testing needs and ProSelectSM
for your online product testing needs.
Online Research Expertise
MRSI has extensive online
research experience, completing over ½ million
online surveys for over 1,500 studies in the past few
years using our Online
iN-Site interviewing technology which is the
primary data collection method for ConSelect and ProSelect.
What’s more, we’ve helped many long-standing concept
testing clients transition from traditional methods
such as mall intercept to online testing for its cost
savings and faster results.
Why MRSI?
If you've used our services before during other phases
of product development, then you know you can count
on us to deliver the same quality results throughout
your entire product
development process. If you're new to MRSI,
consider this: Since 1973, we delivered on our promises.
That fact is best reflected in our clients' loyalty,
with long-term partnerships dating back to our founding
and referrals from satisfied clients generating the
majority of our new business.
Find out More about Online Virtual
Shopping
To learn how MRSI can put the Online Virtual Shopping
application to use to help you more easily develop successful
products, contact us at 513-579-1555 or use our online
form to quickly request
additional Online Virtual Shopping information today!
